Sales Consulting

In small businesses, it’s common to see confusion between the roles of marketing and sales. Many owners believe that marketing should directly generate sales—when in fact, closing the deal is primarily the responsibility of the sales team.

The role of marketing is to attract attention, generate interest, position the brand, and bring in potential leads. The responsibility for converting those leads into paying customers lies with the sales department, which must be properly structured to handle both pre-sale and post-sale interactions.

A lack of a qualified sales team is one of the main reasons small businesses lose opportunities. This issue is even more critical in very small companies, where the owner-operator or an untrained employee often takes on the role of selling. The result is usually amateurish, uninformed, and often ineffective sales approaches.

To change that, Vasconcelos Marketing offers tailored sales consulting services, focusing on:

• Structuring and training the sales team;

• Core foundations of sales operations;

• Training on products, services, and brand positioning;

• Guidance on consumer protection laws and compliance with U.S. regulations;

• Best practices in customer service and sales persuasion techniques;

• Strategies to avoid legal liabilities and consumer complaints.

Our goal is not only to help you sell more, but also to protect your business from costly mistakes that can lead to financial losses, lawsuits, or regulatory sanctions.

👉 Marketing attracts. Sales converts. Both need to work together—strategically.