Google Business Profile
Google Business Profile (formerly Google My Business) is a free tool from Google that connects potential customers with local companies or independent professionals. Businesses appear in Google search results for free, but it is also possible to purchase paid ads.
On Google Business Profile, companies can interact with customers through reviews in the form of star ratings. In addition to posting photos or videos of a product or service, customers can assign the following scores, which correspond to these concepts:
1 star = Terrible
2 stars = Poor
3 stars = Fair
4 stars = Good
5 stars = Excellent
Based on customer ratings, the platform calculates an arithmetic average, which becomes the final score of the business. The higher the score, the better the company will rank in Google search results.
It is worth noting that Google uses customer review texts in its search results. Therefore, it is important that, in addition to leaving a rating, your customers also write about their experience with your business.
Moreover, Google values user experience. For this reason, it does not allow fake reviews, and accounts that engage in such practices may face suspension or permanent removal.
Advantages of Google Business Profile (formerly Google My Business)
Among the main benefits of this tool is the fact that it is completely free. Additionally, by using Google Business Profile, your business gains visibility on the most widely used search platform in the world: Google.
Companies that use this tool strategically can attract new customers organically, without any additional advertising costs. In other words, it is a powerful digital showcase that can deliver real results for your business.
Our Google Business Profile Management Services Include:
Regular profile updates with photos, videos, business information, and operating hours;
Reputation management, including monitoring ratings and reviews;
Reporting and disputing fake reviews, especially those from unfair competitors;
Appeals for blocked, suspended, or removed profiles, and solutions for issues such as duplicate accounts;
Search Engine Optimization (SEO) specifically focused on the tool, so your company can reach the top of the results;
Continuous monitoring, 24/7;
Data tracking, performance analysis, and monthly reports with key performance indicators;
Monthly meeting with the manager responsible for your profile to align strategies and goals.
👉 Want to professionalize your presence on Google and attract more customers intelligently?
Click the WhatsApp icon below and talk to one of our specialists today.